KIM GUSMAN | California Employers Association

KIM GUSMAN is the President and CEO of the California Employers Association. What is the CEA you ask? Gusman, along with her 24 amazing team members are a not-for-profit association that currently serves 22,000 businesses throughout California with countless services. It's the best kept secret that shouldn't be a secret for anyone who runs a business. The best part? The service is $99 a month. In addition, Kim shares her story on how she took the CEA from a make it or break it situation to what it is today. She is truly a strong leader in our area!

HOST STEVE BUZZARD on Amy Brown |  "I knew next to nothing about this subject when I entered my conversation with Kim. She did such a great job describing the CEA and all the incredible services it offers businesses in Sacramento. These are the conversations I love to have where I walk away learning something new!"

Our Connection |  Big THANK YOU to Stephanie Neely, who is the marketing director for the CEA. She reached out to me by email. It was that simple.

The video version of this episode is ALSO AVAILABLE on YOUTUBE.  Check it out and be sure to SUBSCRIBE (this will allow you to get notified of ALL new ETB episodes as they are released) -- ETB with  Kim Gusman

FUN FACT | 70 percent of CEA's clients are Small Businesses  (50 employees or less)

ENJOY THE TALKING STORY! 🏝

• Website | Employers.org
• Instagram | @Ca_Employers
• YouTube Channel (Check This Out) | Click Here

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Chapters

• 1:12 What's The Buzz 🐝
• 5:44 Kim Gusman Intro
• 6:45 What Is It That You Do At CEA?
• 7:47 It's Got History
• 8:40 What Kind Of Employers Come To You?
• 11:06 What Is The Scope Of This Thing?
• 13:19 Pride In Loving What You Do
• 14:54 The Process In Finding You
• 16:40 $99 Gets You In
• 18:17 The Investment In Peace Of Mind
• 18:49 Tell Me About The Team
• 20:33 A Pivotal Point
• 24:56 The Energy Bus
• 26:54 Sponsor Break | R5 + Pit Boss Jerky + Little Whale 🐳
• 30:37 Segment 2
• 31:26 What Did You Dream Of Doing?
• 33:33 The Job Prior To CEA
• 35:55 The Mindset Just 20 Years Ago
• 37:13 The Choice Was Made
• 39:34 How You Respond To The Adversity
• 40:22 The Qualities You Were Looking For
• 42:26 When You Noticed Things Starting To Change
• 43:46 The Biggest Takeaways From Covid
• 48:20 What You're Proud Of
• 50:09 The 24 Hour Rule
• 51:50 Put It In The Budget
• 52:24 Marketing
• 54:16 The Services Offered
• 54:58 What The Vision Is
• 56:05 How Can People Find You?
• 57:00 LinkedIn
• 58:23 That You For The Conversation
• 59:03 Final Thoughts